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Content Promotion Producer

location Albuquerque, New Mexico
time Full Time
Job Start Date: ASAP!
applications 0 Applications

The KRQE News 13 Content Promotion Producer is responsible for developing and implementing a plan to communicate our brand identity and generate inbound traffic from external sources. The producer is the primary advocate for promoting content off-platform to grow new direct audience. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities – implementing strategies to attract new users off-platform and retain direct users on-platform.

Requirements/Skills/Experience:

  • 2 years of experience as a digital content promotion/marketing producer
  • Critical thinker with excellent editing and writing skills
  • Clever headline/social media post writer that gets readers to click
  • Ability to moderate tone voice to fit platform and brand needs
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Knowledge of audience behavior trends and technical ability to affect them
  • Ability to monitor and analyze metrics to change strategy as needed
  • Knowledge of AP style
  • Understanding of effective writing styles for internal and external audiences
  • Some schedule flexibility (nights, weekends)
  • Regularly meets measurements of success
  • Proficiency in Photoshop and Premiere


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