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Content Strategist

Posted on 05/13/21 5:49 by Bonneville Communications Corporation
salary DOE- Salary
location Salt Lake City, Utah
time Full Time
applications 0 Applications

Content Strategist

Boncom is an advertising and communications agency. We develop innovative and strategic campaigns both traditionally and in the digital realm. We are fortunate to work for great organizations that are cause-oriented and focused on doing good in the world. Our staff is comprised of exceptionally talented team members who bring our clients' meaningful messages to life.

We believe that our work, our organization, and each of us as individuals is better when our perspective and worldview is diverse, broad, and empathetic. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Boncom is an equal opportunity employer

OVERVIEW

  • Establishes and articulates the organization's key messages and stories, and ensures that content is aligned
  • Builds brand loyalty and identifies ways to improve audience retention
  • Focused on content planning, development, design, production, analysis, management, and measurement
  • Experienced with traditional and digital marketing channels (especially social media) content marketing and distribution platforms, and consumer analytics
  • Sound knowledge of content management systems, social media platforms, content marketing and nurture tools and techniques.

STRATEGY

  • Develops, executes, and manages content strategies to attract target audiences through multiple channels and platforms
  • Establishes style guides (tone, voice, style) needed to create engaging content
  • Solid understanding of the target audience

CREATE

  • Creates, adjusts, and manages the editorial calendar
  • Develops (works with team to develop) clear and engaging content consistent with the client's brand image and addresses both business goals and audience needs
  • Strong understanding nurture journeys and UX best practices

ANALYZE

  • Identifies trends and anticipate consumer needs by analyzing content marketing data
  • Assess how content is performing by performing content audits
  • Performs content gap analyses to determine what type of content is missing and what is needed
  • Excellent analytical skills
  • Responsible for researching social media trends and analyzing page analytics

PEOPLE MANAGER + TEAM COLLABORATOR

  • Delegates tasks to writers and editors and provides feedback
  • Collaborate with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals

BENEFITS

Boncom is a fantastic place to work, with aggressive compensation, and a great benefits package, cool perks, a progressive culture, awesome work environment with the chance to work on really great projects.

  • Medical, Dental, AD&D, Life, and Vision Insurance
  • 401K (with a company match)
  • Tuition reimbursement
  • Charitable donation matching
  • Paid time off and 11 paid holidays
  • Schedule flexibility 
  • Fully stocked kitchen and catering
  • Standing/lift desks
  • Fully remote in April and May. Starting in June, expect to be in the office on Mondays and Tuesdays, and remote the rest of the week.
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.https://deseretmanagement.wd1.myworkdayjobs.com/en-US/Boncom/job/SLC-Triad-Center/Content-Strategist_R3374

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