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Digital Audience Acquisition Specialist

Posted on 11/18/21 19:52 by Bonneville International Corporation Phoenix
time Full Time
applications 0 Applications

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Bonneville International is an integrated media company, providing content, advertising and digital marketing solutions across 23 radio stations in Seattle, Phoenix, Denver, San Francisco, Sacramento, and Salt Lake City, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. As a leader in broadcasting and advertising for over 50 years, our purpose is to build up, connect, inform, and celebrate communities and families across our markets. We’re proud of our history, and we want talented people to join us as we continue to grow! 

 

POSITION PURPOSE: 

As Audience Acquisition Specialist, you will manage SEO and social media acquisition strategy across Bonneville’s portfolio of websites and apps, as well as our podcast, video, and audio offerings.  Additionally, you will develop best practices for attracting digital audience, lead SEO and social media acquisition training for editorial teams and help inform editorial decision-making across our local news and sports properties. This person should understand the technical intricacies of SEO and social media acquisition, while also being well-versed in the art of attracting digital audience.   

 

This is a remote role where the employee may report to work in-person on occasion or not at all. 

To work on Company premises, or with clients / members of the public at other locations, Bonneville employees must provide proof of vaccination against COVID-19 or evidence of a negative COVID-19 test within the previous seven days. 

 

KEY RESPONSIBILITIES: 

  • Manage SEO strategy across Bonneville's digital properties (websites, apps, podcasts, live audio and video) 

  • Manage social media acquisition strategy 

  • Monitor search trends to inform editorial decision making 

  • Develop best practices and provide training across multiple markets for growing digital audience to editorial properties 

  • Work with data intelligence team to identify most desirable audience segments 

  • Manage YouTube search strategy and performance 

  • Coordinate with third-party distributors to expand marketing opportunities 

  • Identify and champion new ways of optimizing content for discoverability 

  • Work closely with development team to ensure SEO best practices are implemented in new code 

  • Track, report, and analyze website analytics as they related to organic audience acquisition 

 

REQUIRED SKILLS & EXPERIENCE: 

  • Thorough understanding of digital marketing channels including SEO, SEM and social media 

  • Experience with digital analytics including Google Analytics, Facebook Insights, Twitter, YouTube Analytics, Google Search Console and Google Webmaster tools 

  • Strong communication, presentation, and organizational skills 

  • Experience working in digital media marketing 

  • Ability to work well under pressure and under deadlines 

 

PREFERRED QUALIFICATIONS BUT NOT REQUIRED: 

  • Bachelor's Degree in Business, Marketing, Journalism, or a related discipline. 

  • Experience with A/B experiments 

  • Knowledge of HTML, CSS, and JavaScript 

  • Knowledge of search engine algorithms 

  • Experience with website optimization tools 

  • Up-to-date knowledge on latest in search and social trends 

 

 

HIRING COMPENSATION RANGE: $50,000 - $60,000 annually depending on experience 

 

PHYSICAL DEMANDS: 

  • Receive, process, and maintain information through oral and/or written communication effectively. 

  • Substantial physical movements (motions) of the wrists, hands, and/or fingers. 

 

THE BONNEVILLE EXPERIENCE: 

  • Dynamic team culture that values teamwork, having fun, and collaboration 

  • Continuous growth and development training 

  • Generous PTO policy in addition to paid holidays 

  • Extraordinary benefits such as a 401k with matching, with no waiting period 

  • 100% employer-funded retirement account, immediately 100% vested 

  • High value health care plans at low prices (Medical, Dental, Disability, FSA, Vision) 

  • We are focused on contributing to the communities we work in. We encourage our employees through initiatives such as matching for personal charitable giving and fundraising and paid volunteer hours. 

  • To learn more about how our local media matters and to join our growing team, visit: https://bonneville.com/ 

 

As a media company, we are responsible for lifting and inspiring with respect and giving voice to all the communities and clients that we serve.  A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities, and we believe that empowering all our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. 

 

Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply. 

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.https://admin.sourcingpro.io/apply/33879/457441/

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