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Digital Distribution Producer

Posted on 04/13/22 8:56 by KFOR
location Oklahoma City, Oklahoma
time Full Time
Job Start Date: Immediate opening
applications 0 Applications

LOCATION:                         KFOR-TV/KAUT-TV                      DATE:                      4/13/2022

POSITION TITLE:               Digital Distribution Producer    REPORTS TO:        Digital Content Executive Producer


Position Summary: The Digital Distribution Producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity. The producer is the primary advocate for growing and directing off-platform participation among the editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities -- sounding fun where able and respectful when required.


Position Responsibilities:

·         Develops and implements social media strategy across all products

·         Manages all social media accounts with an understanding of each unique audience

·         Executes on growing local newsletter strategy while tailoring tone to local needs

·         Utilizes third-party tools to manage social posts across multiple accounts

·         Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion

·         Observes SEO trends and provides feedback to reporters and producers

·         Sends app alerts and desktop notifications timed for maximum reach

·         Communicates regularly with other newsrooms to leverage unique offerings

·         Reports on account and campaign metrics to inform future production strategies


Skill/Experience Requirements

·         2 years of experience as a social media producer

·         Clever headline/social post writer that gets readers to click

·         Ability to moderate tone of voice to fit platform and brand needs

·         Strong multi-tasking abilities

·         Organized, technical problem solver and quick decision-maker

·         Knowledge of audience behavior trends and technical ability to affect them

·         Ability to monitor and analyze metrics to change strategy as needed

·         Knowledge of AP style

·         Understanding of effective writing styles for internal and external audiences

·         Some schedule flexibility (nights, weekends)

·         Regularly meets measurements of success

·         Proficiency in Photoshop and Premiere


This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the job, management reserves the right to revise the job or to require that different tasks be performed when circumstances change, e.g., emergencies, changes in personnel, workload, special projects, technological developments, etc.


Apply by going to the link listed below and then filter the job search by location (US-OK-Oklahoma City). This will allow you to view all current postings for KFOR jobs.

Apply at: https://nexstar.wd5.myworkdayjobs.com/nexstar

Nexstar is an Equal Opportunity Employer

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