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Social Media Producer

location Albuquerque, New Mexico
time Full Time
Job Start Date: ASAP!
applications 0 Applications

The Social Media Producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity on social channels. They must be highly motivated with an ability to focus and re-focus on constantly changing best practices and algorithms. The ideal candidate will have a strong understanding of social media platforms and trends, video production and graphic design.

  • Create and execute social media content strategy
  • Manage all social media accounts with understanding of each unique audience
  • Create engaging video content for various social media platforms
  • Monitor reader sentiment and identify ways to increase engagement
  • Develop original social content for both avid and casual followers
  • Identify emerging social media platforms and opportunities
  • Execute on growing local newsletter strategy while tailoring tone to local needs
  • Maintain an appropriate level of knowledge of social media tools and software
  • Participate in team meetings and provide input on new media initiatives
  • Maintain professionalism when communicating with internal and external contacts
  • Meet deadlines and work independently or as part of a team
  • Observe SEO trends locally, regionally and nationally
  • Be detail-oriented and have strong organizational skills
  • Adjust work schedule to meet departmental demands
  • Perform other duties as assigned

Requirements & Skills:

  • Journalism, digital media, video production, social media/web management, or communications degree
  • Minimum two years' experience as a social media producer
  • Strong understanding of social media platforms and trends
  • Excellent computer skills, including Adobe Photoshop, Canva, Adobe Express and other tools
  • Ability to moderate tone voice to fit platform and brand needs
  • Strong multi-tasking abilities
  • Knowledge of audience behavior trends and technical ability to affect them
  • Ability to monitor and analyze metrics to change strategy as needed
  • Knowledge of AP style
  • Understanding of effective writing styles for internal and external audiences
  • Regularly meets measurements of success
  • Ability to work nights, weekends, and holidays as needed
  • Positive attitude, detail and audience oriented, good multi-tasking and organizational skills

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