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WUFT-TV/FM Account Executive

Posted on 08/12/21 19:47 by GGA
location Gainesville, Florida
time Full Time
applications 0 Applications

The Opportunity

Help build one of America's best public media operations at the University of Florida and the UF College of Journalism and Communications. WUFT-TV/FM, WUFT Classic and GHQ make up part of the University of Florida's Division of Media Properties and the foundation on which the College of Journalism and Communications prepares the next generation of journalists and media professionals. WUFT-TV/FM is looking for the next underwriting/sales superstar to join our team and to help provide the revenue and fuel that makes this engine go! The ideal candidate has experience in selling underwriting to businesses in support of public media and wants to work at an incredible institution like the University of Florida.


Specific Duties Include:

  • Sell underwriting to clients both directly and through advertising agencies. This includes typical outside sales duties such as regularly making new business calls, conducting Customer Needs Analysis, presenting revenue-generating ideas and providing customized solutions that will get results for clients.
  • Write proposals that include research of customers’ products as well as use of relevant proprietary research supplied by the companies.
  • Conduct daily plan activities to achieve budget goals. This includes organized activity that is mandated by management (such as attending weekly meetings, updating account lists, annual account-by-account budget plans and providing plans/summaries of activities) as well as self-imposed planning which includes setting appointments and lead generation.
  • Complete required paperwork to ensure the entire sales process is conducted in a fluid manner.  This includes traffic orders, new business account worksheets, production order request forms along with all other communication-related materials.
  • Provide excellent customer service to all underwriting/advertising clients.
  • Talk with potential businesses and personal donors to pursue donations and pledge challenges for WUFT Pledge Drives.
  • Assist membership in donation strategies, securing volunteers for pledge drives, work in concert with Ambassador volunteer group to secure donations, and assist during pledge drives as needed.


The College of Journalism and Communications (www.jou.ufl.edu) offers bachelor’s, master’s and doctoral degrees and certificates, both online and on campus. CJC students have the opportunity to gain practical experience in the Innovation News Center, which generates content across multiple platforms, and The Agency, an integrated strategic communication and consumer research agency focused on marketing to young adults. The College includes seven broadcast and digital media properties, the Joseph L. Brechner Center for Freedom of Information and the nation’s only STEM Translational Communication Center and Center for Public Interest Communications.


Our Commitment to Diversity, Equity, and Inclusion

The UF College of Journalism and Communications and WUFT/WRUF is committed to creating an inclusive environment and is proud to be an equal opportunity employer. We attribute our success to a work force that embraces the contributions of people of all backgrounds and ability levels.


The City of Gainesville

Gainesville (http://cityofgainesville.org) is home to Florida's largest and oldest university, and so is one of the state's centers of education, medicine, cultural events and athletics. The University of Florida and UF Health Shands Hospital are the leading employers in Gainesville and provide jobs for many residents of surrounding counties. Gainesville is also the largest city in Alachua County and is the county seat, with approximately 269,000 residents county-wide. It serves as the cultural, educational and commercial center for the north central Florida region. The city provides a full range of municipal services, including cultural and nature services and necessary administrative services to support these activities. Additionally, the city owns a regional transit system, a regional airport, and a 72-par championship golf course. Known for its preservation of historic buildings and the beauty of its natural surroundings, Gainesville's numerous parks, museums and lakes provide entertainment to thousands of visitors. Because of its beautiful landscape and urban "forest," Gainesville is one of the most attractive cities in Florida. The city is in a central location to both the Gulf of Mexico and the Atlantic Ocean, providing easy access within a day’s drive to beaches, nature preserves, and water-based activities. Explore Gainesville in 60 Seconds.



$45,000 - $48,000; base salary plus commission, commensurate with qualifications and experience.



A high school diploma and four years of appropriate sales/marketing experience. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.



  • College degree in a related field such as advertising, marketing, journalism or business and a proven track record of sales success with public media. 
  • The candidate must be able to work under pressure in a deadline-intense environment and be self-motivated, outgoing, creative, determined to succeed, committed to excellence and able to problem-solve quickly and efficiently.
  • Solid analytical skills and proficiency at using the telephone, writing, reading comprehension and basic math skills and capabilities are essential.
  • The ability to utilize the Microsoft suite of products and to learn proprietary software is also required.



In order to be considered, you must upload your cover letter and resume.

This position is eligible for veteran’s preference. If you are claiming veteran’s preference, please upload a copy of your DD 214 Member Copy 4 with your application for consideration. See our Veteran's Preference Page for more specific information.


Application must be submitted by 11:55 p.m. (ET) of the posting end date.


Applications must be submitted online via https://explore.jobs.ufl.edu/en-us/job/517648/wufttvfm-account-executive


The University of Florida is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin, political opinions or affiliations, genetic information and veteran status in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training.

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